352MC – The Proposal

by alexmasonphotography

The forest is ever changing, the possibilities are endless” (Woodland 2013)

Wikipedia describes Freerunning as ‘the art of expressing oneself in his or her environment without limitation’. I would describe it as gymnastics for daredevils.

We often associate freerunning with home video clips circulating around our Facebook and Twitter feeds and recognise it from commercial media such as adverts and films, for example the opening chase scene in James Bond’s Casino Royale. Freerunning has been evolving for a long time now and is becoming a rapidly growing and well recognised practice. It would be considered to fit into the same social demographic as urban sports such as skateboarding and BMXing.


(Film Still – Casino Royal – 2006)

This project builds on a film I started working on in early October 2013 called Where We Began. It is a film about freerunners. My roll in the film is directing, producing and filming and I am collaborating with cinematographer James Hollins. One would normally associate freerunning with urban environments but my project breaks that genre and places the two main participants in a space that I am familiar with. Away from the gray static concrete tower blocks but instead in a living, moving and naturally changing forested space.

The film is about the moment of reveal and magic that happens when an urban practice takes place in a rural and forested environment.  The hypnotic vivid imagery and performance of movement that not everyone is capable of, is intended to leave the viewer feeling inspired, humbled and enlightened.

The movement and engagement with nature that photographer Bertil Nilsson uses in his work ‘Natural’ is exceptional and although Nilsson’s work is presented as images as opposed to film, the movement that he captures in his photographs is stunning and to be able take an essence of that with my whilst filming would be gratifying (See short blog post about Bertil Nilsson).

Since starting this film and testing the teaser video it has been important to build up a following and take them through the journey of creating this film so that when it is time to distribute it via social networks we have a willing group of people that are interested to help spread the word.

We have been building and maintaining an audience by regularly updating our Facebook page when we are active during filming and editing.

Screen Shot 2014-03-05 at 12.04.03 copy 2

This film will be seen by as many people as possible. I will be delivering this film to the world by entering every film festival and competition possible as well emailing a list of individuals from the industry that I have been networking with and gathering over the past 6 months.

The film will be in an exhibition space alongside my colleagues work at IMG19. A booth will be built for the viewer to watch the film. It will be viewed on either a mac or a projector with two pairs of headphones for audio. The viewers will be sitting on tree stumps to add authenticity and engagement.