Alex Mason Photography

Degree Show – 400 Words for Matt

Individual Contribution Sheet

Alex Mason

Team – Marketing/Social Media

My key roles whilst producing the degree show involved playing an active role in the IMG19 meetings I attended by getting my voice heard. I was also a part of the marketing idea of hosting the weekly competitions during some of the early meetings of planning the IMG19 identity and Facebook group. I nominated myself for the job of marketing through social media. When posting peoples work on the Facebook page I tried to keep consistency in order to show professionalism and build excitement without boring the viewers. We also held a few competitions online for the followers to interact with and engage with, without making them feel like they are just ‘liking’ a page on Facebook to clog up their news feed. I would also post a link to the image makers personal page on the IMG19 website to generate more traffic in that direction and make people realise how serious we are and increase each individual’s exposure.

Apart from being a great way to show off what we will be showing at the exhibition it is also a great way of boosting moral amongst my peers and encourage the group to keep on pushing to that end goal of finishing the degree and having a fantastic degree show full of high quality work. This job involved me having to manage my own time and other peoples. People were very willing to send me their images and cooperated very well.

I also played a key part in preparing the gallery space by painting, carrying walls into the space, scrubbing paint off the floors, cleaning windows, hoovering and getting rid of rubbish whilst at the same time trying to maintain the space by continuing this throughout the week before the exhibition.

Since working with the IMG19 Team I have become aware about what I like doing when working in a big team. I like to work hard on the things I do and encourage people to do the same as well as being around positive people that are looking to achieve a high quality end product, which in this case was the IMG19 degree show.








352MC – Nature Lost by Oliver Sharpe

Oliver Sharpe who now works for Duckrabbit made this film about the nature and the outdoors. I absolutely love it. The peaceful minimalist music accompanying the images put me into a daze and the ambient sounds tell a story on their own. I listened to this film several times without watching the footage and tried to imagine what the footage looks like. Now having seen the footage

If only it was possible to record smell. I can imagine being in this place and I love it.

I feel the difference in structure to this film is that I could watch this film at any time throughout the film apart from the very end where we see the images in colour and still be engaged with it. The crackling fire sounding as we see the photo of the men collecting fire wood and details like that are extremely powerful. I hope to produce something similar one day. I have always believed that the work I most want to do, is the work that somebody else has already done and this is a perfect example of that. I will take note of Oliver’s attention to detail with his ambient sounds, music and visual and remember how effective it was for future projects.

As well as a few of my Colleagues at IMG19, I made sure that Oliver was at the exhibition and saw my work. He was impressed with my film and I hope that because of this, the fact that I have made a good impression with him he can be a connection for the future and we can potentially work together at some point.


352MC – Narrative/Excitement/Climax

Like a lot of short films I have seen they need to be short enough to grab the viewers attention without boring them. Humans are very impatient and this is only become more apparent throughout the rise of the digital age. We go on a website and we don’t like the look of it or it isn’t intuitive enough for us to work out how to do things then we will go to the next one. The same applies when we view media online. We are overwhelmed with videos, photos and music so we become less tolerant if we think something is wasting our time.

1. The film will start off with ambiguous shots and close ups of Chris as well as establishing shots of the environment that we are filming in. Here are a few examples taken from the film. The music at this point in the film will be quite low key and haunting. The narration will be played throughout this part of the film where Chris talks about why he does what he does.

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2. The excitement will start and the music will be picked up and more upbeat, a certain tension will be felt by the viewer. It may even feel uncomfortable for the viewer with the fast paced action but the as the dynamics of the music change and the visual there will be slow motion to put the viewers eyes at eyes and allow them to relax. We will see Chris in his house editing the footage and leaving the house through his bedroom window followed by his journey to the forest.

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3. The sun will then set in a time lapse and the viewer will see darkness before the climactic scene with the LED suit and flares. This will be the scene that has the most impact on the audience. It will be unexpected and the music will be different but enlightening in comparison to the rest of the piece.

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Protected: 352MC – Laura Hynd

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352MC – Text for my Panel at Exhibition

The internet describes Freerunning as ‘the art of expressing oneself in his or her environment without limitation’. I would describe it as gymnastics for daredevils.

We often associate freerunning with home video clips circulating around our social networks and recognise it from commercial media such as adverts and films, for example the opening chase scene in James Bond’s Casino Royale.

Freerunning has been evolving for a long time now and is becoming a rapidly growing and well recognised practice.

The film depicts one mans journey of performance of movement in a forested environment.                         +44 (0) 7983 630 072                

352MC – My Exhibition Layout

Here is a mock up of my exhibition layout. A few things have been changed from my initial ideas for exhibiting but I feel more confident and comfortable with doing it this way. Lets just hope logistically it is all possible.


352MC – Fascination with the Forest

Having been bought up surrounded by countryside and forested places I have a passion and fascination with the forest, I find it easier to express myself creatively when I am comfortable with my surroundings.


One of the reasons ‘Where We Began’ is so exciting is because all the preparation is urban and my film is about the moment of reveal and magic that happens when an urban practice takes place in a rural and forested environment.

The hypnotic vivid imagery and performance of movement that not everyone has the capability of doing will leave the viewer inspired and enlightened.

Most of the videos that I have watched take place solely in urban environments. Home video compilations of an amateur standard of people jumping from one man made brick wall to another.